“Simplicity is about
subtracting the obvious and adding the meaningful”
― John Maeda
About me.
Hi! I am Atara, a product designer with an eye for detail and a passion for perfection. Motivated by daily encounters and inspired by the ‘small details’, I strive to make things greater by finding a harmonious balance between simplicity, functionality, and aesthetics.
Ten years ago, I left a promising career in Finance to follow my passion for design, and I never looked back. After completing my Bachelor of Design degree at the Bezalel Academy of Arts and Design in Jerusalem, Israel, I have enjoyed the opportunities presented to me to create innovative products for various consumer needs. I am a true creative, an out-of-the-box thinker, a minimalist, a lover of all things DIY, and an imaginative dreamer who strives to design unique products that benefit others. I seek to utilize my many talents in User-Centered Product Design to advance an organization’s success in creating highly innovative and valuable items for consumers.
To view my resume, click here.
If you’d like to collaborate on a project or find what I do interesting, let’s connect!